A2L Case Study

Enabling the Transition to A2L Refrigerants Through Scalable Learning

The Opportunity

As the industry transitions to A2L refrigerants, employees across the organization must quickly understand new regulations, safety considerations, and system impacts.

At the same time, customer-facing teams need to confidently explain these changes and navigate complex conversations.

This created a need for a learning solution that supports both foundational understanding and real-world application across different roles.

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Solution

I designed a scalable, blended learning strategy that supports both internal knowledge building and customer-facing conversations.

The solution includes:

An evergreen foundational course for all employees

A sales-focused experience to support customer conversations

Live learning sessions led by SMEs to deepen understanding and answer questions

Built in Rise360 and supported by MidJourney visuals, the experience simplifies complex information and prepares employees to apply what they’ve learned in real-world scenarios.

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🔷Learning Strategy & Design Approach

This solution was grounded in learning science and designed for both clarity and application:

• ARCS Model (Attention, Relevance, Confidence, Satisfaction):

  • Attention: Real-world scenarios and industry context

  • Relevance: Role-based examples tailored to employee needs

  • Confidence: Guided practice and clear explanations

  • Satisfaction: Practical takeaways employees can immediately apply

• Rapid Prototyping (lite SAM):

  • Early prototypes enabled quick alignment with stakeholders

  • Iterative feedback loops improved clarity and usability

  • Supported a fast, high-visibility rollout

• Blended Learning Approach:

  • Self-paced eLearning builds foundational knowledge

  • Live sessions provide deeper exploration and discussion

  • Supports both independent learning and real-time engagement

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🔷Designing for Different Audiences

Foundational Learning (All Employees)

Designed to create a shared baseline understanding across the organization:

• Simplifies complex regulatory and technical concepts

• Uses scenario-based learning to connect content to real-world impact

• Establishes a common language across teams

Sales Enablement (Customer Conversations)

Designed to support application in high-stakes, customer-facing scenarios:

• Provides structured conversation frameworks

• Addresses common customer concerns and objections

• Includes “try saying” language to guide clear, confident communication

🔷 Bridging Learning to Real-World Application

The experience goes beyond knowledge transfer by focusing on how employees apply what they’ve learned:

• Scenario-based interactions simulate real situations

• Sales-focused content prepares employees for live conversations

• Live sessions create space for questions, discussion, and deeper understanding

This ensures employees are not only informed—but confident in applying their knowledge in practice.

🔷 Design Decisions & Impact

The solution was intentionally designed to be scalable, clear, and adaptable:

• Evergreen structure: Content can evolve with regulatory updates

• Modular design: Supports different roles and learning needs

• Visual clarity: MidJourney-generated visuals enhance understanding and engagement

  
  

As a result, the learning experience:

• Builds confidence across the organization

• Supports consistent customer messaging

• Reduces reliance on SMEs for basic questions

• Scales across teams and evolving business needs

🔷 Tools & Technology

• Rise360 AI (interactive eLearning)

• MidJourney (visual design support)

• Live SME sessions (facilitated learning)